Rebuilt, from the floor up
Our website overhaul helped Forté Flooring bring their online store to market, and wow their audience with a premium branded experience that was true to their values.
Our Opportunity
Forté is a family owned business, with generations of experience supplying luxury flooring and high quality timber products. With a brand committed to helping their customers create something truly special, Forté’s values inspired us to deliver an online experience that reflects the care they apply to every aspect of their business.
We shared their vision – an online destination that inspires and equips homeowners and professionals with resources and materials to bring their dream homes to life.
The end result: a unique digital experience that empowers Forté’s customers to design and build outstanding spaces.
Our Challenge
We shared Forté’s vision for the website, to transform it into an eye-catching destination for professionals and homeowners looking for premium wood flooring, and re-launch their online presence. Ghost Street would need to pick up a problematic code base, developed by an external party and bring it up to our usual industry-leading calibre.
Services
- UI & UX Design
- Prototyping
- Frontend Development
- Backend Development
- E-Commerce Development
- Project Management
- 3rd Party API Integration
Client
Forté
Year
2020
Impact
New Visitors
Time Spent On Site
Our Solution
Ghost Street overhauled the backend and frontend systems to provide a solid, modern codebase and foundation for future extensibility and security. We redesigned key features, refining the design and brand presentation. The end result was an exceptional, error-free website experience showcasing the Forté brand, that was also dead simple to manage.
We continue to work closely with Forté Flooring, providing ongoing support and development to automate their business, and further streamline the homeowner and professional experience on their site.
The result
Forté was able to get a rebuilt website launched within 4 months of meeting the Ghost Street team. Their site saw a traffic increase of 220,000 new visitors the following year and was met with industry praise and recognition. In the year since, we have worked with Forté to expand their online offering with a knowledge hub, a professionals section, and dedicated marketing landing pages all adding value to the website.
